Floristry in the interior of the store.

Most store owners want to add original elements to the interior design, window display, entrance or checkout area that the customer will appreciate and remember, and in the future will be able to easily find this store and come shopping again. A good opportunity to highlight your store against the background of dozens of retail facilities with a similar profile is the use of floristry in the design of the premises and the surrounding area. There are two ways to do this: to set up a store yourself with the help of purchased flowers and plants, or to resort to the services of professionals.Floristry itself as an art form originated a long time ago. It was known in ancient Greece and Rome, but the birthplace of floristry is still Japan, where it has become part of the national culture. In our country, the use of the talent of florists for commercial purposes began very recently - since the mid-90s of the last century. It was at this time that companies began to appear that made floristry their job. Over time, floristry in Russia has become in demand for the design of retail facilities and adjacent territories. Nowadays, floral elements can be found in the foyers of shopping malls and in the design of individual stores. At the same time, as the practice of retail space design in foreign countries shows, floristry in Russia has not yet reached the peak of its popularity.Floristry is most often used to decorate the territories in front of shops: it is landscape design, the creation of mini-flower beds and just freestanding flowers and plants. In the store, as a rule, those areas where the most active communication with customers takes place are decorated with colors: the center of the sales floor, the cash register area and the entrance. As mentioned above, floristry is equally used for window dressing. However, there is one caveat here: it is almost impossible to place fresh flowers in the showcase, so they are replaced with artificial flowers or dried flowers. An interesting solution may be to design the store according to the time of the year. Yellow and red autumn leaves or wildflowers can boost the mood of customers and contribute to the formation of a positive image of the store.Quite often, floral arrangements help to increase sales of a particular product. With their help, you can create an imitation of the conditions in which the buyer is used to seeing the product. For example, green grass will make a great backdrop for products in a store specializing in the sale of gardening equipment. With the help of florists, you can create a mock-up of a garden plot here. Customers will surely appreciate the interesting design solution, and the cost of effort, time, money and useful space of the store will certainly pay off.In addition to the purely decorative function, phytodesign (decoration using plants and flowers) helps to solve other problems. If we are talking about a recreation area, then plants should help customers relax, create an atmosphere of a quiet corner of nature, where you can spend a few minutes relaxing from shopping. On the other hand, for example, for several stores within a retail chain, it is important to create a design that emphasizes the corporate identity and is generally similar, but individual in detail for each store.As mentioned above, the full realization of the potential of phytodesign is possible only if you resort to the services of specialists. The main reason is that qualified designers have such an invaluable thing as experience, which allows them to take into account such details that a layman would consider unimportant and undeserving of attention. And the point here is not only in the design, but also in the fact that plants are living organisms and, unlike the more familiar “inanimate” design elements, require certain conditions such as light, humidity and, of course, temperature. Considering all these factors, before creating a decoration using live plants as decorative elements, the administration should think about who will take care of them.The basic principle of phytodesign is that plants should create a backdrop for products, but not distract the attention of customers. They should be as demanding as possible and adapted to temperature fluctuations, low humidity, and lack of light. In addition, for the decoration of stores through which hundreds of visitors pass every day, it is important to choose non-exotic plants, otherwise, customers may want to take a twig or leaf with them in order to grow the same plant at home, and the result is damaged plants in the store. When arranging plants, it is important to leave passageways free, as well as to ensure free access to any product.When creating a phytodesign using artificial plants, it is necessary to avoid direct sunlight on them, since even when using high-quality materials, the surface fades after a few months. In addition, unlike natural flowers, artificial flowers quickly become dirty, and it is necessary to position them in such a way as to ensure convenient access for store staff. Otherwise, the plants will have an unattractive appearance.As for the compositions themselves, according to the floral designers, the most relevant in the coming year will be simple and, at the same time, stylish shapes. Racks of ornamental plants, which were so widespread during the Soviet Union, were replaced by small ornamental trees, and simply dried tree branches, exotic dried fruits, or artificial plants that are almost completely identical to natural ones. The emerald grass, planted in rectangular vases, looks original, as well as flowers of bright and juicy shades.Floristry has still not achieved such popularity in our country as in Europe, where the decoration of shops with flowers and plants can be found everywhere. For this reason, a store with a high-quality phytodesign will undoubtedly stand out from the competition, attracting new customers. Les parieurs expérimentés savent qu’un bon code promo peut transformer leur expérience dès les premiers instants. Melbet se distingue par sa vaste gamme de disciplines sportives et ses conditions généreuses pour les nouveaux membres. Si vous souhaitez maximiser la valeur de votre dépôt initial, ce code est la solution idéale. 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